Logo:
Reliabil•IT
How do you portray “reliable” in a logo? That’s what I was faced with. The client was great and gave me a lot of freedom in designing the logo (even down to the colors). He wanted an icon and something very simple and clean. In the end I came up with a graphic “R” that included a checkmark as well as an arrow pointing upwards. I was a bit unsure going in, but in the end I ended up loving this logo – and more importantly, so did the client.
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