Logo:
Sugar Fueled, Inc.
Johnny Iuzzini is an American pastry chef, television celebrity, cookbook author and was on for two seasons as head judge on the American reality competition show Top Chef: Just Desserts on the Bravo cable television network. He came to me through a friend and wanted me to design a logo for his Sugar Fueled, Inc company. He wanted something “Wonka”-esque and I immediately thought of other kids stuff like the Sid & Marty Krofft stuff of the 70s. Sadly, I wasnt aware of him being really who he is until my wife told me that she knows him because she watches Top Chef: Just Desserts. She thought it was very cool. But I just know him as Johnny and in reality he’s one of my favorite clients. He’s so easy to work with he let’s me do what he hires me for – design. Plus he’s a really nice guy also.
